A Blog About Nothing
It had to happen. With so many ways of sharing content, from blogs and feeds, to social networks, from pings to posts to tweets, someone had to do it. Finally, a site for people who have a million ways to share content, but nothing much to say. At least, that’s how Plinky bills itself. “Inspiration, […]
Read MoreThe Few, The Proud…. The Tobacco Executives
The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded. But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]
Read MoreThe Final (Gaming) Frontier?
There’s some cool news from E3, the largest annual trade exhibition for gaming enthusiasts. The videogame industry typically shows resiliency in economic downturns, but sales began to slump this spring as the recession took hold, and free or low-cost Web-only and mobile games started to nibble at the traditional videogame business. Today Microsoft electrified the show […]
Read MoreSpin Doctors And Other PR Myths
I spent part of today preparing a presentation about optimizing the PR investment for a meeting of MENG (Marketing Executives Networking Group), and my advance research has reminded me that certain myths about our business persist. Despite the growing prominence of PR and the fact that nearly everyone thinks he understands it, there’s a lot […]
Read MoreDoes Bing Hit The Mark?
Yesterday at the D: All Things Digital Conference, Microsoft announced that it will launch Bing, a rebuilt search engine that it hopes will help consumers make better decisions, redefine the category, and maybe even give Google a run for its money. Bing is really a rebranding of Microsoft Live Search, with some nifty new features thrown in. It’s gotten some […]
Read MoreCitizen Advertising? The Future Of Sponsored Conversations
Note: No cash or gifts were received for the writing of this post. I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?” That’s one of the issues at the heart of the debate around sponsored blog posts […]
Read MoreConsultancies Join For Global Meeting In Vienna
Dorothy Crenshaw joined our fellow PROI partners for the annual global meeting to exchange ideas and insights. This year it was held in Vienna, which offered a perfect backdrop for four days of meetings, guest speakers, and wonderful meals. PROI is the largest and most established international network of independent PR firms.
Read MoreTweeting To Remember
I was surprised and proud when my five-year-old announced that she knew why she had a holiday from school today. While she needed a hint to recall the day’s name, she eagerly told me that it was to remember people who fought in wars, “like Grandpa.” We talked a little bit about World War II, […]
Read MorePartnership Unlimited
Spending time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business. The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening. It also […]
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