Our Insights

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Crenshaw Communications, social media • June 5, 2009

A Blog About Nothing

It had to happen. With so many ways of sharing content, from blogs and feeds, to social networks, from pings to posts to tweets, someone had to do it. Finally, a site for people who have a million ways to share content, but nothing much to say.  At least, that’s how Plinky bills itself. “Inspiration, […]

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advertising, blogging, Crenshaw Communications, public relations, reputation, social media • June 3, 2009

The Few, The Proud…. The Tobacco Executives

The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded.  But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]

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Crenshaw Communications, technology • June 1, 2009

The Final (Gaming) Frontier?

There’s some cool news from E3, the largest annual trade exhibition for gaming enthusiasts. The videogame industry typically shows resiliency in economic downturns, but sales began to slump this spring as the recession took hold, and free or low-cost Web-only and mobile games started to nibble at the traditional videogame business. Today Microsoft electrified the show […]

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advertising, Crenshaw Communications, public relations • May 31, 2009

Spin Doctors And Other PR Myths

I spent part of today preparing a presentation about optimizing the PR investment for a meeting of MENG (Marketing Executives Networking Group), and my advance research has reminded me that certain myths about our business persist.  Despite the growing prominence of PR and the fact that nearly everyone thinks he understands it, there’s a lot […]

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branding, Crenshaw Communications • May 29, 2009

Does Bing Hit The Mark?

Yesterday at the D: All Things Digital Conference, Microsoft announced that it will launch Bing, a rebuilt search engine that it hopes will help consumers make better decisions, redefine the category, and maybe even give Google a run for its money. Bing is really a rebranding of Microsoft Live Search, with some nifty new features thrown in. It’s gotten some […]

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blogging, Crenshaw Communications, public relations, reputation, social media • May 27, 2009

Citizen Advertising? The Future Of Sponsored Conversations

Note: No cash or gifts were received for the writing of this post.   I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?”   That’s one of the issues at the heart of the debate around sponsored blog posts […]

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News • May 26, 2009

Consultancies Join For Global Meeting In Vienna

Dorothy Crenshaw joined our fellow PROI partners for the annual global meeting to exchange ideas and insights. This year it was held in Vienna, which offered a perfect backdrop for four days of meetings, guest speakers, and wonderful meals. PROI is the largest and most established international network of independent PR firms.

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Crenshaw Communications, public relations, social media • May 25, 2009

Tweeting To Remember

I was surprised and proud when my five-year-old announced that she knew why she had a holiday from school today. While she needed a hint to recall the day’s name, she eagerly told me that it was to remember people who fought in wars, “like Grandpa.” We talked a little bit about World War II, […]

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communications, Crenshaw Communications, leadership, public relations • May 22, 2009

Partnership Unlimited

Spending  time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business. The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening.  It also […]

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