Our Insights

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Crenshaw Communications, PR Fish Bowl, technology • April 17, 2020

10 Zoom Meeting Hacks You May Not Know

A month ago, how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates and host new business meetings, weekly calls with clients, and […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2020

Best Brand Moves During The Pandemic

The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2020

COVID-19’s Impact On PR, Now And In The Future

In public relations, as in other businesses, working from home is the new normal. We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2020

How To Book Speaking Opps In The COVID Era

COVID-19 has crippled some industries, and it’s had an indirect effect on countless others. Even B2B technology companies – normally resistant to many ups and downs – rely on event PR to drive business development and thought leadership. SaaS businesses, like many B2B tech companies, devote big budgets to industry conferences and trade shows for […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2020

Starting A New Job, But On Zoom!

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to […]

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Crenshaw Communications, PR Fish Bowl • March 27, 2020

Zooming Into Coworkers’ Lives Is Revealing

In two short weeks our world has been turned upside down. And yet, even this crisis offers a silver lining, or maybe a new perspective. It’s because of Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They […]

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Crenshaw Communications, ImPRessions, public relations • March 24, 2020

Leadership Lessons Of COVID-19

A crisis can bring out the best and worst in us — and in our leaders. In the weeks since the Coronavirus shutdown, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local levels. There are communications lessons about crisis leadership crisis in nearly every example. So far, Congress has been […]

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communications, Crenshaw Communications, PR Fish Bowl, time management • March 18, 2020

How to Be Productive When Working From Home

For many of us in public relations, the idea of working from home may sound like an ideal situation —  until we realize its drawbacks. If you’re not used to the WFH life, it can be tougher than expected. Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, […]

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Crenshaw Communications, News • March 12, 2020

Crenshaw Team Adapts To The WFH Life

With New York named the epicenter of the COVID-19 pandemic, the Crenshaw team, along with so many other local businesses, will follow the lead of our governor and leading health experts. With upgraded remote server access and a positive attitude, we’ve left our Flatiron office to work from home until the social distancing protocol is […]

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