Our Insights

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communications, Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2022

Myths And Facts About Public Relations

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?”  Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path. I originally started […]

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Crenshaw Communications, News • May 31, 2022

2022 PROI Global Summit in Dubrovnik

Our CEO Dorothy Crenshaw is representing Crenshaw Comm at the PROI Global Summit in Dubrovnik this week. PROI is the largest and most established international network of independent PR firms. The Dubrovnik meeting kicked off with a motivational presentation from the very dynamic Valorie Burton of the Coaching and Positive Psychology Institute. Valorie was followed […]

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ImPRessions, public relations • May 24, 2022

How PR Can Boost A B2B Brand

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2022

5 Qualities Of Top PR People

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook An optimistic demeanor can go a long way in […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl • May 16, 2022

Imposter Syndrome – An Ad Tech PR Love Story (Ending With A Breakup)

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • May 11, 2022

Top Ad Tech Conferences For PR Exposure

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • May 5, 2022

How To Kill It As A PR Assistant

Guest post by PR Assistant, Chanel Roopchand As a first-time PR Assistant at a B2B technology PR firm, I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home. This was […]

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Crenshaw Communications, PR Fish Bowl • April 29, 2022

The Best PR Agency Asset: Flawless Media Contact Lists

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re work But media contacts aren’t magic. They’re a […]

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media relations, PR Fish Bowl • April 18, 2022

The Follow-Up Pitch: PR Tips On Getting It Noticed

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. One […]

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