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advertising, blogging, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • January 28, 2013

Why Subway’s Apology PR Fell Short

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]

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advertising, blogging, Crenshaw Communications, ImPRessions, public relations • April 16, 2012

Can "The Pitch" Be Fixed?

Can the pitch be fixed? I don’t mean the new reality TV show, although the debut episode was a losing proposition — contrived, tedious, and unrealistic. But there was one aspect of the show that hit home, and that was the pitch itself. A team from McKinney, the first of two ad agencies competing to […]

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advertising, branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 7, 2012

What’s In A (Brand) Nickname?

Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]

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advertising, Crenshaw Communications, ImPRessions, public relations • January 31, 2012

Who’s Winning the Super Bowl 2012 PR Game?

The run-up to Super Bowl XLVI has definitely begun. And every year the pre-game show ( the ad-fest that leads up to Sunday) seems to get longer. Now, the Super Bowl has never been known for cutting-edge advertising creative. The challenge is to go big, go broad, and generate chatter. And it’s the early buzz […]

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advertising, branding, Crenshaw Communications, ImPRessions • October 18, 2011

When A New Name Is Bad PR: A Rebranding Gone Sour

A new name often brings a reputation lift – suggesting renewed relevance or sweetening an unpalatable handle. Which would you rather eat – Patagonian Tooth Fish or Chilean Sea Bass? But beware the rebranding for reputation reasons. It can make news, but not always in a good way. Right now, a bitter battle’s brewing over the […]

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advertising, communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2011

A Summer’s Eve Debate: Why ‘Offensive’ Ads Can Be Good

Can men effectively market to women? Can whites sell to people of color? Sure. Yet, some recent ad campaigns make you wonder. The latest is for Summer’s Eve cleansing wash, and it’s definitely a fresh take on the “feminine products” category. Each of the three ads features a woman’s hand that is meant to be a […]

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advertising, communications, Crenshaw Communications, ImPRessions, public relations, reputation • April 20, 2011

In PR Melodrama, Hoover Tries To Save The Soaps

Cue the organ music… here’s the dirt. A top appliance brand is so steamed by the demise of ABC’s daytime serials that it’s yanked its advertising clean off the network. That’s right, in a move worthy of Erica Kane herself, Hoover announced that it won’t be advertising on ABC after Friday of this week. What’s more, […]

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advertising, branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations • March 22, 2011

What Marketers Don’t Know About PR

Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to […]

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advertising, branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations • March 15, 2011

PR By Another Name: Public Relations and the "New" Competition

The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR”? It’s true that social media has changed the game for our […]

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