PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2018

PR Guide To Agency-Client On-Boarding

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search, conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then? On-boarding, that’s what. Many PR agencies […]

Crenshaw Communications, PR Fish Bowl, public relations • August 24, 2018

How To Write A Rock-Solid PR Plan

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success. Here are some […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2018

5 Trends Shaping Tech PR In 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, […]

Crenshaw Communications, PR Fish Bowl, public relations • August 17, 2018

What Keeps PR People Up At Night

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the […]

Crenshaw Communications, PR Fish Bowl, public relations • August 15, 2018

PR Tips For Getting Speaking Engagements

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled […]

Crenshaw Communications, PR Fish Bowl, public relations • August 8, 2018

Does Pay-For-Placement PR Work?

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 7, 2018

PR Tips For Reactive Media Pitches

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking. But in truth nothing is being “jacked” or stolen; instead […]

Crenshaw Communications, PR Fish Bowl, public relations • July 24, 2018

The Boldest PR Moves of 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others […]

Crenshaw Communications, PR Fish Bowl, public relations • July 18, 2018

PR Guide to Stellar Briefing Books

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has […]