PR Fish Bowl

Crenshaw Communications, crisis management, PR Fish Bowl, public relations • April 10, 2018

A PR View Of CEO Apologies

Most public relations experts agree that the rules of the public apology are relatively simple. Be sorry. Do it quickly. Take full responsibility. Where possible, communicate how you will fix the problem. But if apologizing is so simple, why do so many CEOs botch the apologies? Sometimes it’s because legal advice conflicts with PR counsel. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 6, 2018

Who Is Fighting Fake News? [article]

Web 2.0 has radically changed journalism and public relations, two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. The online communications revolution has unleashed a […]

Crenshaw Communications, PR Fish Bowl, public relations • April 3, 2018

Hidden PR Tips In 5 Top Movies

Almost Famous (2000) — Media Relations It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him […]

Crenshaw Communications, PR Fish Bowl, public relations • March 29, 2018

Tech PR Guide To Executive Podcast Gigs

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free […]

Crenshaw Communications, PR Fish Bowl, public relations • March 22, 2018

PR On The Small Screen: 5 Great Shows

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). Happily, today there are TV shows that offer a more sophisticated and up-to-date look at PR and how it works. They can even help a company exploring PR learn a bit […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • March 20, 2018

How PR Measures Corporate Reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can […]

Crenshaw Communications, PR Fish Bowl, public relations • March 13, 2018

Global PR Trends And Practices In An Age Of Uncertainty

Every two years, the New York-based Corporate Communication International (CCI), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offers fascinating insights about the PR landscape today. […]

Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2018

The Evolution Of Social Marketing In PR: A Snapshot

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2018

How to Pitch Media Exclusives In Tech PR

Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Overuse it, and he risks getting a bad rep with journalists. […]