PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2018

5 PR Mistakes And What To Learn From Them

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most […]

Crenshaw Communications, PR Fish Bowl, public relations • January 12, 2018

6 Public Relations Tips For Brands In 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create […]

Crenshaw Communications, measurement, PR Fish Bowl • January 9, 2018

10 Traits of Successful PR Teams

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • January 5, 2018

Improving PR Content Strategies

“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Bringing […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2018

5 PR-Friendly Brands For 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, as well as fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and […]

Crenshaw Communications, media relations, PR Fish Bowl • December 18, 2017

PR Goal-Setting For 2018

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a […]

Crenshaw Communications, PR Fish Bowl, public relations • December 12, 2017

Watch For These Red Flags When Hiring A PR Firm

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Next steps include a face-to-face meeting, a formal proposal […]

Crenshaw Communications, media relations, PR Fish Bowl • December 5, 2017

A Public Relations Mixtape For The Season

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. The right songs help elevate the mood when the work is stressful, […]

Crenshaw Communications, measurement, PR Fish Bowl • November 30, 2017

Check Out These PR-Driven Holiday Stories

We empathize with those handling the public relations for NBC’s “Today” show, entrepreneur Russell Simmons, or any brands touched by scandal, but it’s time for a break. It seems our world is rocked by reports of disturbing behavior nearly every day. This holiday season, Santa’s naughty list will be very, very long. But in the […]