PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • November 22, 2017

Top PR Holiday Pitching Tips

Tis the season for public relations‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th […]

Crenshaw Communications, PR Fish Bowl, public relations • November 17, 2017

Celebrating This Season’s PR Turkeys

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives. Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2017

Leveraging Great PR Results

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Read on for some easy ways to leverage initial exposure to an even wider […]

Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2017

PR Horror Stories And Lessons Learned

Whether you’re working in public relations or another service business, things can occasionally get.. well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in PR, but some could apply to anyone. Proceed with caution! PR tales of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2017

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider. A PR agency readiness checklist To set up a PR partnership for success, […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2017

6 Smart Ideas For Fall PR

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. A great PR campaign can […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2017

7 Signs Your Company Is Ready To Step Up Its PR

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need […]

Crenshaw Communications, PR Fish Bowl, public relations • October 6, 2017

How PR Supports "Thought Leaders"

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a […]

Crenshaw Communications, PR Fish Bowl, public relations • October 3, 2017

Top Blogs For PR To Follow

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers and straight shooters, and whose posts are free of jargon and […]