public relations

Crenshaw Communications, PR Fish Bowl, public relations • August 15, 2018

PR Tips For Getting Speaking Engagements

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. […]

Crenshaw Communications, PR Fish Bowl, public relations • August 8, 2018

Does Pay-For-Placement PR Work?

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 7, 2018

PR Tips For Reactive Media Pitches

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking. But in truth nothing is being “jacked” or stolen; instead […]

Crenshaw Communications, PR Fish Bowl, public relations • July 24, 2018

The Boldest PR Moves of 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others […]

Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2018

When A Founder Does PR Damage

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur is the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented can attract a top workforce and inspire it to achieve beyond expectations. From Steve Jobs to Marc Benioff, the examples […]

Crenshaw Communications, PR Fish Bowl, public relations • July 18, 2018

PR Guide to Stellar Briefing Books

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has […]

Crenshaw Communications, PR Fish Bowl, public relations • July 17, 2018

What’s PR’s Role In The Media Interview?

Should a PR person participate in client media interviews? Most would say yes, but that participation is usually limited. In most cases, it means the PR’s role is to prepare a client for a media interview opportunity in advance, offers background to the journalist, and accompanies the client to the meeting as a largely silent […]

Crenshaw Communications, PR Fish Bowl, public relations • July 11, 2018

What Happens After The Reporter Says Yes?

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens next is arguably more important than what came […]