PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • August 17, 2017

Avoid These "Bad-PR" Awards

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others. And that doesn’t even include vertical awards and “best […]

Crenshaw Communications, PR Fish Bowl, public relations • August 9, 2017

Using PR To Help Brands Build Trust

We’ve seen our share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Over the long run, however, trust is a valuable commodity in a brand. Customers are increasingly skeptical when it comes to brand choices, relying on the attitudes and experiences of […]

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2017

Top 10 Tech Blogs PR Needs To Follow

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, […]

Crenshaw Communications, PR Fish Bowl, public relations • July 31, 2017

Best PR Tips For Media Interviews

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are […]

Crenshaw Communications, PR Fish Bowl, public relations • July 25, 2017

Better PR With Third-Party Partnerships

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities Make sure your messages are aligned The best PR partnerships are borne of positions or values that are similar or […]

Crenshaw Communications, PR Fish Bowl, public relations • July 21, 2017

5 Ways To Create Powerful PR Content

In public relations we’re always looking for ways to help produce quality content for clients as well as our own brand. And there are useful tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, […]

Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2017

How To Make Surveys Work For PR

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? After all, if the questions are too obvious, it’s likely to be boring, but if the outcomes are unpredictable, could it backfire? Like any PR vehicle designed to generate positive press response, the success of […]

Crenshaw Communications, PR Fish Bowl • July 10, 2017

Smart PR: 6 Stories NOT To Pitch Media

In public relations, it’s not always obvious what is and isn’t a story. It’s an important skill to differentiate between story ideas and angles that will make news and those that will make it into the email trash folder. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” […]

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2017

PR Looks At Top Brand Stories

In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Take some tips from some stellar standouts and to further improve […]