public relations

ImPRessions, public relations • July 10, 2018

The Thai Cave Rescue And The Power Of Storytelling

Until they were located, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR, storytelling, and ourselves. Why was the plight of the stranded Thai boys so […]

Crenshaw Communications, PR Fish Bowl, public relations • July 9, 2018

5 Reasons PR Agency Relationships Fail

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change. But when client-agency partnerships end prematurely, there are often avoidable factors […]

Crenshaw Communications, ImPRessions, public relations • July 3, 2018

"Doors" Goes Viral, Opens Up A Race

Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. “Doors,” the remarkable ad by Texas congressional candidate […]

Crenshaw Communications, PR Fish Bowl, public relations • July 3, 2018

The Perils Of Patriotic PR And Marketing

Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for […]

Crenshaw Communications, PR Fish Bowl, public relations • June 28, 2018

Where Do You Find Data For PR Storytelling?

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? For many of our clients we field quarterly surveys designed to generate relevant news or insights. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to […]

Crenshaw Communications, ImPRessions, public relations • June 27, 2018

The Ultimate Cheat Sheet On Choosing A PR Agency

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time […]

Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2018

5 Reasons Tech PR Is A Different Animal

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry […]

Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2018

How Data-Driven Storytelling Drives PR

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B program – can generate strong media interest in […]

Crenshaw Communications, ImPRessions, public relations • June 20, 2018

10 Signs It’s Time To Invest In PR

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set […]