Our Insights

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology, time management • December 29, 2020

PR Tips For Securing A TV Segment

In PR, broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live […]

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Crenshaw Communications, ImPRessions, public relations, reputation • December 23, 2020

PR Hits And Misses Of 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • December 23, 2020

A PR Pro’s Letter To Santa Claus

Dear Santa, What a crazy year it has been. We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were!  This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021. On behalf […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • December 17, 2020

Three Questions A PR Person Should Never Ask A Reporter

As a PR pro, you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. But to maintain these valuable relationships, it’s vital to remember your role and not overstep boundaries. Here are several […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • December 11, 2020

How To Make A Killer Content Calendar

In PR, a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a […]

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Crenshaw Communications, News, leadership, public relations • December 9, 2020

Crenshaw Communications Welcomes Lila Harihar!

2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. Our Crenshaw family has gained a new member! On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max. Mom and Dad are settling in with […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology, time management • December 8, 2020

Slack Tips And Tricks You May Not Know (But Desperately Need)

In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. According to a recent TechCrunch article, the Salesforce COO says that the deal was worth the price because it lets Salesforce bring together […]

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advertising, Crenshaw Communications, media relations, News, leadership, public relations, technology • December 3, 2020

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. It emphasizes the growing […]

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Crenshaw Communications, media relations, PR Fish Bowl, public relations • December 2, 2020

7 Ways To Prep A CEO For A Broadcast Interview

For PR pros, landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Unless […]

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