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Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 5, 2017
In PR, It’s All About The Optics
In public relations, we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2017
PR Tips For Breaking Bad News
At some point in a public relations career, you will have to be the bearer of unpleasant news, or the person who helps craft its communication. But there are strategies for delivering such news properly, tempering the blow and assuring that no one shoots the messenger. First, you have to take a good look at where […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2017
PR Tips To Ace Your Next Speaking Gig
Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 13, 2017
Avoid These 7 PR "Surprises"
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2017
A Summer PR Playlist
Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 6, 2017
Dos & Don’ts For Winning PR Awards
In public relations, it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. Right now we’re finalists in a couple of awards competitions, and we’ve won our fair share as well. So, we thought it might be a good time to review what helps make […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2017
Top PR Picks For Summer Reads
When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2017
Avoid These Five Costly PR Agency Mistakes
Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success […]
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blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 23, 2017
The Best PR Tips For Promoting Blog Posts
Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of […]
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