PR Fish Bowl

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 18, 2017

Six Steps to Better PR/Media Relationships

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than […]

Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2017

Top 10 Reasons To Work At A PR Firm

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the […]

Crenshaw Communications, PR Fish Bowl, public relations • May 12, 2017

Making The Most Of A Hashtag Strategy

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2017

PR Secrets For Scoring Great Media Coverage

When it comes to good public relations, a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for […]

Crenshaw Communications, PR Fish Bowl, public relations • May 4, 2017

Improve B2B PR With Better Bylines

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2017

10 Habits Of Highly Successful PR People

The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 27, 2017

PR Tips For Building Your Personal Brand

Throughout the past decade, public relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to […]

Crenshaw Communications, PR Fish Bowl, public relations • April 25, 2017

What We Learn From Famous PR Failures

Later this year, The Museum of Failure will open in Sweden. Those in public relations will notice the product flops it reportedly features, like Colgate beef lasagna, Harley Davidson perfume, and, of course, new Coke. But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies […]

Crenshaw Communications, PR Fish Bowl, public relations • April 18, 2017

Break These PR "Rules of Engagement"

Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the […]