public relations

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2018

5 Ways PR Beats Paid Advertising

PR, advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining […]

Crenshaw Communications, PR Fish Bowl, public relations • May 1, 2018

PR Tips For Stellar B2B Bylines

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But a byline program takes preparation, focus, and an ongoing […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 27, 2018

Forget The PR Fauxpology

I apologize in advance to anyone reading this who can’t appreciate the insights offered in this post or who disagrees with the public relations expertise shared here. See what I did there? Call it the no-pology, the fauxpology, or the if-pology – but it’s far too common today. A cheap and lazy way to publicly express […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 26, 2018

NFL PR: Protest Is On The Clock

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings […]

Crenshaw Communications, PR Fish Bowl, public relations • April 24, 2018

Influencer Relations For B2B Brands

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Yet influencer PR for B2B brands is also an effective way to reach prospects throughout the customer journey, from lead generation to purchase and beyond. For B2B companies, programs that involve third-party influencers can require more […]

Crenshaw Communications, PR Fish Bowl, public relations • April 19, 2018

5 Reasons To Fire Your Tech PR Firm

An early-stage company with limited resources expects a good return on investment from any tech PR firm it uses. This is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business. Young companies may not have much experience outsourcing public relations work, and they may not […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 18, 2018

5 Insights On Corporate Activism From Top PR Experts

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations, which has grown into an impressive thought leadership organization since its founding by Shelley […]

Crenshaw Communications, ImPRessions, public relations • April 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared. Some […]

Crenshaw Communications, PR Fish Bowl, public relations • April 12, 2018

8 PR Tools for B2B Thought Leadership

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are, […]