public relations

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2018

How To Get A Running Start With Your PR Agency

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. But what if the company has limited time to invest with the agency team? Or if it lacks experienced staff […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • February 7, 2018

The Death Of A PR Firm, Due To Bad PR

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client […]

PR Fish Bowl, public relations • January 30, 2018

9 Blogs To Make You PR-Smart

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 28, 2018

Who Were The PR Winners And Losers of 2017?

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners Amazon 2017 was like a […]

Crenshaw Communications, PR Fish Bowl, public relations • January 25, 2018

What PR Can Learn From The Oscar Nominees

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences […]

Crenshaw Communications, public relations • January 23, 2018

7 PR Tips For Brands

Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good […]

Crenshaw Communications, PR Fish Bowl, public relations • January 18, 2018

Words That Will Drive PR Interest

In public relations, choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether […]

Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2018

5 PR Mistakes And What To Learn From Them

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most […]

Crenshaw Communications, PR Fish Bowl, public relations • January 12, 2018

6 Public Relations Tips For Brands In 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create […]