PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2016

The Best PR? Simple Ideas, Well Packaged

While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories. We challenge ourselves daily to find the unusual in the humdrum or create the contrarian POV that […]

Crenshaw Communications, PR Fish Bowl, public relations • November 1, 2016

Public Relations Terms To Know

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. We all know how much the business has changed since its beginnings in the early […]

Crenshaw Communications, PR Fish Bowl, public relations • October 25, 2016

5 Ways Great Visuals Enhance Public Relations

Excellent writing is the backbone of all good public relations, but today, any great story is made better by adding compelling visuals. According to NewsCred: 40% of people will respond better to visual information than plain text. With that said, we thought it a good time to review some excellent ways to make sure you’re incorporating […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2016

A Public Relations Situation: Tips For Wrangling Reporters

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. In so doing, we can impart some words of wisdom that may help you avoid or manage your own PR “situation.” Media relations is the bread and butter of most PR agencies, and […]

Crenshaw Communications, PR Fish Bowl, public relations • October 18, 2016

What Public Relations Can Take From Contract Theory

What does the recent Nobel Prize have to do with good public relations agency business practices? No, there’s not a Nobel for PR. But before you nod off in boredom, remember that a sound understanding of contract theory can enable smart negotiation and fair compensation. As you enter into your next relationship with any business […]

Crenshaw Communications, PR Fish Bowl, public relations • October 13, 2016

PR Turns Over A New Leaf With These Fall Books

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one) or binge-watching an addictive show like “Narcos” and pick up a book that will […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2016

Bisquick’s Flapjack Flap? Public Relations Weighs In

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious […]

Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2016

Want To Tell Your Story? Tell Your Public Relations Firm

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Yet we’re […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2016

Why Your PR Agency Didn’t Win The Business

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s […]