public relations

Crenshaw Communications, PR Fish Bowl, public relations, social media • January 5, 2018

Improving PR Content Strategies

“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Bringing […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2018

5 PR-Friendly Brands For 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, as well as fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and […]

Crenshaw Communications, ImPRessions, public relations • December 29, 2017

Trends That Will Shape PR in 2018

What can PR professionals expect in 2018? Despite the acceleration of change, new directions don’t always announce themselves. Yet in 2017 we’ve seen specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow Shortly before the inauguration of the new president, some brands went […]

Crenshaw Communications, crisis management, ImPRessions, public relations • December 19, 2017

2017 Crisis Management That (Mostly) Worked

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are less clear, presumably because we don’t hear about the bad news that never hit the press. But in the spirit of fair […]

Crenshaw Communications, public relations • December 15, 2017

Top PR Takeaways For The Year

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s the season for recaps, forecasts, and lessons learned, so it makes sense for PR professionals, too, to look back and ruminate on the year that’s coming to an end and share a few observations from […]

Crenshaw Communications, PR Fish Bowl, public relations • December 12, 2017

Watch For These Red Flags When Hiring A PR Firm

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Next steps include a face-to-face meeting, a formal proposal […]

Crenshaw Communications, ImPRessions, public relations • December 5, 2017

7 Ways PR People Can Support Journalism

There are now five PR people for every working journalist. This may seem like a good thing for the PR business as companies increasingly tell their stories through social media and branded content. But as stark evidence that sources of objective news are shrinking, it’s not a healthy sign for either industry. What may be […]

Crenshaw Communications, public relations • November 28, 2017

A PR Wish List For Holiday 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will […]

Crenshaw Communications, PR Fish Bowl, public relations • November 22, 2017

Top PR Holiday Pitching Tips

Tis the season for public relations‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th […]