Our Insights

News • May 22, 2023

Crenshaw Communications Adds Adweek and Agency Talent

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor. Mez steps into the role of account executive at Crenshaw Communications, working […]

Crenshaw Communications, ImPRessions • May 12, 2023

“Succession” And The Chief Communications Officer

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting […]

Crenshaw Communications, PR Fish Bowl • May 10, 2023

What ChatGPT Brings To Public Relations

While Artificial Intelligence (AI) is not new, generative AI tools, like ChatGPT, have captured the imagination of the world. The buzz around generative AI has been relentless – both for good and bad. Since its launch, ChatGPT surpassed 100 million monthly active users in less than two months. The public relations industry is among those […]

Crenshaw Communications, PR Fish Bowl • May 2, 2023

How PR Teams Can Use ChatGPT

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI […]

News • April 24, 2023

Insider’s Rising Stars of AdTech Recognizes Crenshaw Clients

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. LiveIntent’s Deepthi Venkitaramanan and Emodo’s Gaby Baden were among the honorees named to the Rising Stars of AdTech list. Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. […]

Crenshaw Communications, PR Fish Bowl • April 18, 2023

What’s The Difference Between PR And Reputation Management?

The terms “public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner defines reputation management as “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations can be described as “the professional maintenance of a favorable public image.” Public […]

Crenshaw Communications, PR Fish Bowl • April 13, 2023

How PR Can Solve Its Diversity Problem

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected […]

News • April 11, 2023

The Webby Awards Recognize Crenshaw Communications Clients

The International Academy of Digital Arts and Sciences (IADAS) recognized multiple Crenshaw Communications clients as part of the 27th Annual Webby Awards. HappyKids and Agora were among the official Webby Honorees announced last week. HappyKids was recognized in the “Video – Entertainment” category. Powered by Future Today, HappyKids is a free and safe app designed to […]

Crenshaw Communications, ImPRessions • April 10, 2023

Why Product Boycotts Work (Or Not)

As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens his fridge to reveal — no Bud […]