Triggers, Myths And Archetypes For Powerful PR Storytelling
A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm. The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]
Read More6 PR Pitching Pitfalls And How To Avoid Them
PR professionals make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding […]
Read MoreHow PR Brings Value To The C-Suite
The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. […]
Read MoreThree PR Classes They Should Teach In College
College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather […]
Read MoreNew And Emerging Social Platforms PR Teams Should Know
For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what […]
Read MoreFive PR Skills To Sharpen In 2023
The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about….communication PR is a part of communications, but ironically, […]
Read MoreFor PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]
Read MoreHow PR Teams Can Use ChatGPT (Generated By ChatGPT)
The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can […]
Read MoreShowtime! How Working In PR Is Like Playing In A Band
Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In […]
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