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Crenshaw Communications, PR Fish Bowl • January 13, 2023
Five PR Skills To Sharpen In 2023
The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about….communication PR is a part of communications, but ironically, […]
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Crenshaw Communications, ImPRessions • January 11, 2023
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]
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Crenshaw Communications, ImPRessions • January 11, 2023
How PR Teams Can Use ChatGPT (Generated By ChatGPT)
The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can […]
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Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2023
Showtime! How Working In PR Is Like Playing In A Band
Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In […]
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News • January 3, 2023
Crenshaw Communications Honored As Top Tech PR Firm
There’s nothing like starting off the year with a bang. Our team was delighted to be recognized as a top tech PR firm as part of New York Observer’s 2023 PR Power List Honor Roll. The annual PR Power List Honor Roll recognizes New York-based PR firms dedicated to specific sectors, including finance, art and […]
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Crenshaw Communications, PR Fish Bowl • December 16, 2022
2023 PR Opportunities For Ad Tech Brands
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about […]
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PR Fish Bowl, public relations • December 7, 2022
Five Tips For Managing Tricky Clients
Working at a tech PR agency, we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every […]
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Crenshaw Communications, ImPRessions, public relations • December 1, 2022
Press Release Quotes Don’t Have To Be Bad: A PR View
A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]
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News • November 30, 2022
Sponsor United Scores Big With Funding Round
Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in. Just ahead of the Thanksgiving holiday, the software-as-a-service sponsorship analytics platform announced a $35 million dollar investment to build out its database […]
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