Better Brand-Building Through Cultural Archetypes?
On this past week’s episode of “Mad Men”, Ted Chaough, while trying to dream up campaign ideas for a margarine, riffs on the notion that various category brands can be viewed through the lens of the very popular, very silly 60s-era sitcom, “Gilligan’s Island”. The notion is that the seven ship passengers stranded on a […]
Read MoreHow to Prepare for a PR Interview
A former colleague once told me that she “interviews recreationally” – that is, she actually enjoys going on job interviews even if she isn’t actually looking to make a jump. She interviews for sport – to see what else is out there, remain savvy about the PR marketplace, and stay competitive within the field. Assuming […]
Read MoreLost in Translation? What a Client Says/What it Really Means
At our New York PR agency, we sometimes wish for some kind of client translation software to confirm that what we heard is what was actually meant. For example, we’re working on a proposal for a prospective client who told us, “don’t work too hard on it, we just want to see some sample ideas.” […]
Read MoreHow Deadlines Motivate Us
Every day we make (and occasionally miss) our deadlines. Catch the train by 8:30am. Get to the bank before 5pm. Submit this blog post by…well, you get the point. Today’s definition of a deadline is “the time by which something must be finished or submitted”, but it gets its name from an older and more […]
Read MoreWhat I Learned About PR from "42"
by guest blogger George Drucker The excellent film and tremendous PR effort created on behalf of “42: The Jackie Robinson Story” which opened on screens nationwide a few weeks ago, inspired me as a PR professional. As a long-time Angeleno, and even longer PR practitioner, I have to take my Dodger baseball cap off to […]
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