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PR Fish Bowl • November 6, 2012
PR Pros, To Newsjack Or Not To Newsjack?
Sometimes the lines are clear as day. A story hits, and hits hard, and you have a client with an ancillary message that meshes perfectly. Last year, as unemployment was peaking, and new grads were facing an uncertain job market, we mounted an unlikely, and therefore newsworthy, job search on behalf of a client. It […]
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PR Fish Bowl • November 5, 2012
PR Dispatches From The Storm (Hurricane Sandy)
When a weather disaster like Hurricane Sandy strikes, our first thoughts are for safety. Priorities then shift to getting back to business. But how? We are, quite literally, powerless. A physical office may not be critical in the digital age, but electricity, server access, water, and light are pretty important. Day 0: Storm warnings. We’ve had plenty of […]
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PR Fish Bowl • October 26, 2012
PR Tricks & Treats
For every pitch that’s exciting and enjoyable, there’s one that’s a horror story. For every media contact who’s an angel, there’s one who’s dark and intimidating. For every colleague or supervisor who nurtures, there is one who tortures. As Halloween approaches, here are a few favorite examples of ways we have been delighted by “treats” […]
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PR Fish Bowl • October 23, 2012
Social Media Must-Haves (for first-time PR clients)
Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter- […]
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PR Fish Bowl • October 18, 2012
What We Can Learn From The Presidential Debates
by guest blogger George Drucker From a communications and presentation point of view, without getting political and commenting on the content or quality of each candidate’s responses, there’s a lot to be learned here. The style disparity between the candidates and the difference in outcomes provide food for thought. Based on what we have seen […]
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