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PR Fish Bowl • October 31, 2023
Five Things PR Teams Should Know About Voice Search
As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in […]
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PR Fish Bowl • October 11, 2023
Newsjacking: How Brands Can Use Current Events To Make News
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and […]
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PR Fish Bowl • October 4, 2023
Riding The Mobile Wave: What’s In It For PR?
In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying […]
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PR Fish Bowl • September 20, 2023
How to Use Threads For B2B PR
As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only […]
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PR Fish Bowl • August 31, 2023
3 Themes To Watch For During SaaStr Annual 2023
For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023, which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some […]
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