The Latest – And Best – PR Approach For B2B Tech Companies
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of size or stature, don’t operate with a fixed marketing plan. It’s almost as if this vital blueprint for external communication is a luxury rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give […]
Read MoreHow To Build B2B PR Around Invented Holidays
From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a […]
Read MoreHow To Use Timing For Top B2B PR Results
Timing is everything, even in B2B tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. You want to make sure you’re allowing enough time to pitch in advance […]
Read MoreHow To Interview Experts Like A Journalist: Tips For PR Teams
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about […]
Read MoreThree Barriers To Great Sales Tech PR
Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the […]
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