PR Fish Bowl

PR Fish Bowl • February 22, 2023

7 Skills PR Teams Can’t Do Without

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, […]

PR Fish Bowl • February 15, 2023

6 PR Pitching Pitfalls And How To Avoid Them

PR professionals make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding […]

PR Fish Bowl • February 7, 2023

How PR Brings Value To The C-Suite

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. […]

PR Fish Bowl • February 1, 2023

Three PR Classes They Should Teach In College

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather […]

PR Fish Bowl • January 24, 2023

New And Emerging Social Platforms PR Teams Should Know

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what […]