Press releases save editors time. No reason to get extra clever with it or mess with the basic style, a succinct press release answering the “5 W’s” is what most editors need to get a story started (or finished). Editors appreciate a brief, timely release with all major questions answered in the first grafs. A well-worded quote that advances or enhances the narrative (and, that doesn’t start with “We are thrilled to…”) scores points as well.
Even press releases that aren’t immediately used... may pique interest for a future story. Usually when an editor says he cannot use a story at this time but sees possibilities for the future, he means it. Or, sometimes the news will be passed on to someone who can use it.
loves likes press releases. High-quality, useful content that media use or that you post yourself can be effective for building search rank, although Google has rightfully cracked down on promiscuous use of keyword-stuffed newswire releases. Press releases help media connect the dots.
A company’s “newsstream” can tell a story of growth, innovation, success, or strategic partnership-building.
Visitors to your website expect to see current news. Nothing takes credibility away from a company like a website with an empty or outdated press section. A steady stream of current press releases adds vibrancy and relevance to your company’s site.