Streaming media is more popular than ever, and 82% of households will adopt connected TV by 2023. The rapidly changing TV landscape means that brands need an entirely new advertising strategy for television. As the only independent, omni-channel advertising, creative and analytics platform built for television, Innovid is positioned to shape TV advertising both now and in the future. Our team is proud to support Innovid’s extraordinary thought leadership within an industry that is exploding with growth and change.
Making A More Inclusive Israel
For 110 years, Bnai Zion has completed over one hundred humanitarian projects in Israel, making it a more transformative, innovative, and welcoming place for all. Here in the U.S. we help Bnai Zion spread the word about its accomplishments in healthcare technology and support for the aging and disabled. The projects have long-term impact and are independent of a religious or political agenda. Our program reinforces the importance of its role in Israeli life by introducing journalists, social influencers, and leaders to its extraordinary work and its impact.
Business Events Are Powerful
When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day. That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint. In a digital environment where brands compete for attention, live events are more powerful than ever, and Bizzabo helps event planners and marketers unlock their full potential.
Winning At Digital Marketing
Digital and social marketing is a battle for attention. Yet with 85% of sponsored content on platforms like Facebook being ‘dark posts,’ or seen only by specific users, marketers face a visibility gap. BrandTotal empowers marketing insights through competitive intelligence powered by AI. Our team helps BrandTotal raise its profile within the digital marketing community and spotlight its own unique capabilities through contributed content, reactive media opportunities, and high-level thought leadership tactics.
Harnessing AI’s Power
Corporate investment in artificial intelligence is exploding. But how can businesses maximize the AI investment? Fractal’s AI solutions empower companies and governments to generate meaningful insights faster, enhancing decision-making across the organization. Our team helps showcase Fractal’s work in CPG, financial services, pharmaceuticals, public health and safety, insurance, telecom, and retail -We’re also supporting Fractal thought leadership through ai.now, the only industry event designed to help Fortune 500 companies learn to implement artificial intelligence in order to optimize business success.
Making Conversations Smarter
For major businesses, interactions with customers and partners have become more complex, and most recognize that customer communications increasingly takes place in an interactive and real-time context. As a leader in CCM, Smart Communications helps the world’s largest enterprises, many in highly regulated industries, communicate with their customers better and more efficiently. We help build recognition for Smart’s suite of cloud-based solutions that move businesses beyond traditional enterprise communications into a new generation of customer interaction.
In Cybersecurity, Innovation Counts
Finnish cybersecurity provider F-Secure has a strong portfolio of consumer and corporate products and is well known in Europe. Our team has helped it expand visibility for new B2B products and services and build recognition for its use of data and artificial intelligence. Stories like a Wired feature on its discovery of a method for hacking electronic hotel keys have helped build F-Secure’s position as the provider of enterprise-class cybersecurity solutions for SMBs in the U.S. market. In a category like digital security, mere competence may not be enough; innovation makes the difference.
Rx: Digital Storytelling
People are increasingly going online for health information, usually to diagnose themselves based on symptoms they’re experiencing. But what about those who are already diagnosed – by medical professionals – and who might be seeking help and inspiration for a chronic illness? Enter Remedy Health Media. Our role is to help differentiate Remedy as a leading site for those chronic conditions and a top-tier platform for engaging patients through digital storytelling.
A New Way To Experience Wine
What’s the perfect wine for Thai takeout? When should you chill that bottle of red? Weekly Tasting is a new and delicious way to experience all types of wine and to expand your wine palate whether you’re an expert or a newbie. Our team’s role has been to highlight Weekly Tasting’s unique offering and the skilled women sommeliers behind the brand. The result? A robust wave of broadcast and print coverage for the brand and its ambassadors, just in time for the holiday season. Salut!
Delivering Reader Engagement
Media audiences today are fragmented. Publishers have been losing viewers to mobile content, listicles, short video and content “recommenders” that offer monetization at the expense of user retention. Until Arkadium. Arkadium delivers interactive, engaging content at scale, helping the industry’s leading publishers boost traffic and drive revenue. We’ve helped Arkadium build its reputation as a category innovator, a great place to work, and the force behind a blockbuster new content product for publishers.