Making Email Work
Goodbye, Glengarry! Today’s sales professionals are smarter, more consultative, and more transparent than ever, but they don’t have all the right tools to help them truly excel. Email is a big part of selling today, yet it gets in the way of productivity.
ToutApp’s sales software removes common frustrations of email selling and empowers sales people to get more done and close more deals. We work with visionary founder TK Kader and his team to tell ToutApp’s story to media, analysts, and decision-makers at enterprise businesses and fast-growing companies.
Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf
Revitalizing Retail
Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile destination application Retale helps retailers stay relevant in the age of ad-blocking, and it helps drive traffic into stores by bringing the printed marketing circular to life in a rich interactive format.
A member of Berlin’s Bonial International Group, Retale tapped our team to support its growth and success with a strategic B2B PR program that reinforces its leadership in key retail trade, ad tech, and business press.
Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf
Currency Transfer Made Simple
The world’s getting smaller, and business today is borderless. For those companies or consumers who make payments or transfer funds outside the United States or Canada, HiFX offers an elegant, secure, and high-tech solution. Backed by Euronet Worldwide, Inc, HiFX is a leading international payments and foreign exchange services provider and part of the third largest money-transfer business in the world. Our team was tapped to support its entry into the multi-billion-dollar North American currency exchange market.
Innovations In Pain Therapy
“Wearable technology” isn’t just about smartwatches or Google Glass. With its groundbreaking portable ultrasound product sam®, ZetrOZ has made ultrasound therapy wearable, creating a new wave of convenient treatments for common pain conditions. Our program targets athletic trainers, physical therapists and other influencers as well as triathletes, “weekend” athletes, and Boomers with active lifestyles who require pain relief without drugs or side effects.
Making Buying Decisions Easy
Purch (formerly TechMediaNetwork), attracts 98 million unique monthly readers to brands like LAPTOP, Space.com, and Live Science. Our team supported Purch’s acquisition of Bestofmedia Group and its rebranding to reflect its status as a buying decision platform that offers the content and community to make complex purchase decisions easy. We highlight senior staff expertise by arranging on-air commentary and high-level speaking opportunities. For CES 2015 Purch editors were featured in scores of on-camera, print, and online interviews and sought after as contributors by major media.
Tapping A Storied History
We are proud to partner with the Pabst Brewing Company for the relaunch of its iconic craft beer, Ballantine IPA. A legendary 136-year-old brew, the beer was painstakingly reverse-engineered by the Ballantine master brewer with a recipe that left no detail to chance. We help the brand bring its story full circle, building media coverage and word-of-mouth among beer geeks, critics, and everyday fans.
Hailed by USA Today as a “hipster” brand that “could also seduce craft beer drinkers,” the hoppy brew is off to strong start as it rolls out in Northeast regional markets. Craft beer lovers, rejoice!
Original Art, Original You!
After a track record of success for online art company 20×200, we were brought in by UGallery, the original art e-commerce leader and a top site for new and emerging artists. Our program engages a diverse audience from the art, home design, tech, and business media sectors, capturing the attention of bloggers, art collectors, and interior design professionals. When UGallery joined with Amazon Art, Amazon’s new online art marketplace, we were ready with a proactive media relations program that built upon UGallery’s position at the crest of a new, disruptive trend in the art space.
A Roadmap for Success
skobbler uses the Open Street Map to create smart, location-aware apps and advanced map technology. Our team has helped skobbler build its user base, generate unprecedented visibility for new products, and literally take on the giants in the map business, Google and Apple. Tech-industry savvy and smart media strategy helped skobbler moving in a very positive direction, through placements in The Huffington Post, The Wall Street Journal, GigaOm, and USA Today. In 2014 the Berlin-based skobbler became part of Telenav, Inc. (NASDAQ: TNAV), the leader in personalized navigation.
Audio Content Goes Mobile
Findaway’s first success was its Playaway audiobook offering preloaded content to customers like libraries and schools. But audiobooks have changed! Our team led the PR launch of Findaway’s digital audio engine, driving coverage for the technology and its implications for the growth of audio content through mobile devices. Another winner was the announcement of NeRD, a secure e-reader that Findaway developed exclusively for the ultimate specialized audience, the U.S. Navy.
Boring? Think Again.
For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the benefits that financial planning offers for individuals and entire companies. The program included category-leading financial wellness seminars with personal finance “rockstars” and a groundbreaking HR study on the impact of poor financial literacy on workplace productivity.