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public relations • February 6, 2024
What PR Teams Love Right Now: Valentine’s Day Edition
With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the […]
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public relations • January 17, 2024
The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report
Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR, including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR […]
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public relations • January 5, 2024
PR Industry Trends: Top PR Predictions For 2024
With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact, riding the waves of an evolving social […]
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public relations • January 3, 2024
Top PR Insights From 2023 – It’s More Than AI!
This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. They’re based on the experience and direct observation from people at all staff levels. And 2023 has certainly been a year of wild experiences for PR professionals. We’re not just talking about ChatGPT – […]
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public relations • December 30, 2023
PR Lessons From The Biggest Failures of 2023
As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to […]
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