public relations

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public relations • August 11, 2021

Unique Ways PR Pros Can (and Should) Consume News

PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215%, showing that we […]

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public relations • August 6, 2021

What Thought Leaders Have In Common

In B2B public relations, there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Granted, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily […]

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public relations • August 3, 2021

5 PR Tips For Managing Tricky Media Interviews

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking […]

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public relations • July 27, 2021

What They Don’t Teach You About PR In College

As a budding professional at a PR firm, I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I […]

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public relations • July 26, 2021

Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards, which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity […]

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