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public relations • September 9, 2011
5 Tips For Monica Lewinsky In Opening A PR Firm
PR Daily reports that Monica Lewinsky, Bill Clinton’s infamous intern, has endured 17 years of struggle since the scandal and has now decided to open her own public relations firm. This is sad on so many levels. Because saying one is “in PR” has a certain non-specific glamour to it, the field has often been […]
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public relations • September 6, 2011
Tips For Better Brainstorming
I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]
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public relations • September 6, 2011
Ten Years On…A Look Back At 9/11
There’s an awful lot of “ten years later” coverage of 9/11 on our screens these days. It’s a little unnerving to be reminded of the ten-year anniversary of anything at all, let alone that of something dreadful. Ten years married, ten years graduated, ten years old. Ten years on. Here’s what I learned from 9/11: […]
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public relations • September 2, 2011
12 Signs It’s September At A PR Firm
1. Clients who haven’t pulled the trigger on anything now want it yesterday. 2. Media can longer pretend they’re on summer vacation. 3. Staff start to hint around about “Autumn Friday” early closings. 4. You suddenly panic about holiday programs. 5. All your pitches seem to contain sports metaphors. 6. You crave new notebooks and pens for meetings. […]
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public relations • September 1, 2011
Red Flags: How To Spot The PR Agency You Shouldn’t Hire
Finding the right PR team is a lot like finding a romantic partner. The process is imperfect, sometimes uncomfortable, and it can be frustrating and time-consuming for both parties. Worst of all, there’s no guarantee of a happy-ever-after once you do begin to work together. It’s easy to be dazzled by flash and dash, or […]
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