From In-House To PR Agency: How To Manage The Shift
Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]
Read MorePR Tips For Nailing Your Next Business Presentation
Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]
Read MoreHow To Run A Status Call Like A Boss: PR Tips
Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual […]
Read MoreA Day in the Life Of A Tech PR Executive
8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, […]
Read MoreHow To Spot The Story: A PR Primer
In public relations, our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may […]
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