It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry.
Interviews are a conversation between candidates and employers to understand their experience better. Resumes can often look the same but they don’t necessarily tell employers about the person beneath the experience or how she stands from the crowd. It’s the interview where a candidate can show a company why they’d be an amazing addition to their team.
One nerve-wracking part of any interview is when the employer asks if the candidate has any questions for them. PR grads, be prepared to ask questions! This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview?
Why do you love this company and why should I want to work with you?
If a future employer cannot answer this question, that’s a big issue. What is it about this job that would make others want to work here and with you? What is it about this company that sets it apart? Do they offer great benefits, fun and innovative clients, or is it the co-workers that make them stay? Future employees should be able to list several things they love about their company to make it appealing. If someone has to think about it, maybe that’s a sign.
Is there an opportunity to grow in this position?
One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Working in a smaller environment, an entry-level PR person should have an opportunity to work closely with team members across many levels. It’s also a fast way to learn your own strengths and preferences. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? It’s best to make sure you hear from team members who have been at the agency for a while to hear how they have grown and evolved.
Can you describe the company culture?
Culture can be hard to describe, but it’s important. In a traditional workplace, days can be filled with non-work talk or catching up with friends on downtime between calls and meetings. It is corny to say, but your co-workers become like family since we spend so much time together during the work week. Think about what’s important to you in a company culture. Do you want a place that values their employees as much as their work? One way to explore those values is to ask how a company stayed connected during the pandemic. At Crenshaw, we made a vow to continue up on Thursday happy hour Zooms where we have an activity planned. (Some of our favorites were Family Feud, Pictonary and Jeopardy.)
Where do you see the agency in the next five to 10 years?
Growth is extremely important in any company. The PR industry is constantly changing with strategies, platforms, and tech tools. You want to be in a learning environment, and one that fosters that environment through growth. Does the agency plan to hire more talent? Expand horizontally to offer new services? Open new office locations? Things and plans that are working today but may not be relevant in the future. This can be a very open-ended question but it is good to get a sense of where the agency sees itself in the future and if that sounds like something you want to be a part of.
What is your timeline for next steps?
This is a valid question, and it shows interest. The interview process can be long and tedious. It can be a lot of back and forths of internal conversations evaluating candidates. Understanding the interview process can help ease your mind and manage your own expectations for the process. After hearing next steps, maybe offer writing samples or additional references to help speed the decision. If nothing else, it means you are serious.
To all the new PR grads, good luck interviewing and if you’d like to hear more about life and opportunities at Crenshaw Communications, get in touch @colleeno_pr!