Why Agencies Shouldn’t “Chase the Lion”
Once, as I was beating my brains out all weekend to come up with fresh program ideas to try to win a new business pitch, my husband offered to look at my draft presentation. (He’s not a PR guy but has learned enough through osmosis that I value his judgment…and, frankly, there’s a point when […]
Read MoreHow To Buy Friends And Influence People
Maybe money can’t buy you love, but these days it can buy friends…at least, of a sort. I was interested in Web traffic company uSocial’s recent announcement that it will offer packages for Facebook that start at 1000 friends for as little as $177. Overnight, a faux network….who knew friends came so cheap? uSocial, which […]
Read MoreWhole Foods, Healthcare, And The “S-Word”
Partly because it’s in my building, but also because I like and admire the company, I feel bad when Whole Foods is attacked. I’m referring to CEO John Mackey’s Wall Street Journal editorial that has many customers threatening to hang up their reusable shopping bags for good. The piece, which essentially argued for fiscal restraint and individual empowerment, has […]
Read MoreThe Humane Society Makes It Real
Since the news broke that Michael Vick would rejoin the NFL and work with The Humane Society on its anti-dogfighting campaign, speculation about his true state of mind has gone into overtime. Is he sincerely remorseful? Does he regret only that he was caught and suspended, or has he actually changed? It’s impossible to tell if Vick’s […]
Read MoreAstroturfing Is PR’s Dirty Battleground
If social media is the PR industry’s shiny new object, then fake-grassroots activities – known as “astroturfing” is its dirtiest open secret. I’m embarrassed to say that I haven’t followed the policy details of the healthcare debate, yet. it’s driving me crazy. Not just the ballooning price of coverage for my employees. Or even the $4500 […]
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