reputation

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reputation • June 3, 2009

The Few, The Proud…. The Tobacco Executives

The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded.  But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]

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reputation • May 27, 2009

Citizen Advertising? The Future Of Sponsored Conversations

Note: No cash or gifts were received for the writing of this post.   I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?”   That’s one of the issues at the heart of the debate around sponsored blog posts […]

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reputation • May 1, 2009

Michael Vick And PETA: Like Cats And Dogs?

When it showed up on my Twitter feed, I thought it was a joke.  Michael Vick, the onetime NFL star who went to jail, while his public image went to the dogs, after being convicted of particularly disgusting acts of cruelty to animals, is reportedly in talks to become a public spokesperson for People for […]

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reputation • April 27, 2009

Can Craigslist Limit The Damage?

 We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and maybe […]

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reputation • April 22, 2009

Staying Green When You’re In The Red

For the past several years, just before Earth Day, we’ve done a survey on behalf of Call2Recycle, a battery and product collection and recycling program, about “green guilt,” a term we coined that’s pretty self-explanatory. Green guilt is what you feel when you toss your soda can into the regular garbage, or shove that once-trendy-but-now-obsolete cell […]

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