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social media • February 3, 2012
Can Komen Recover From Its PR Disaster?
Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a […]
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social media • January 16, 2012
Racist Receipts And Other PR Blunders
Is any industry more challenging than retail? Not only is the business tough, but your employees are your brand. And those employees are notoriously transient and often underpaid, overworked, and just plain bored. And sometimes they do things that are just plain stupid. It takes only one misstep, powered by social media, to create a […]
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social media • January 5, 2012
Fake Twitter Accounts: The Ultimate Status Symbol?
Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband. […]
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social media • November 29, 2011
The Governor, The Teenager And Twitter: A PR Lesson
The awesome power of social media may be matched only by the withering force of teenage scorn. I was startled by the social blowback resulting from Kansas Governor Sam Brownback’s public feud with a local high school student. It started last week when Emma Sullivan and her class attended a youth event in Topeka where […]
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social media • October 28, 2011
Robert Gibbs On PR, Politics, And Social Media
“Whether or not someone is camped in a park literally, there will always be someone camped in a park, figuratively.” Nice, tweetable quote from former White House Press Secretary Robert Gibbs. Gibbs spoke yesterday at the Council of PR Firms Critical Issues Forum about the power of social media to mobilize change. As a veteran of policy […]
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