The Few, The Proud…. The Tobacco Executives
The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded. But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]
Read MoreCitizen Advertising? The Future Of Sponsored Conversations
Note: No cash or gifts were received for the writing of this post. I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?” That’s one of the issues at the heart of the debate around sponsored blog posts […]
Read MoreTweeting To Remember
I was surprised and proud when my five-year-old announced that she knew why she had a holiday from school today. While she needed a hint to recall the day’s name, she eagerly told me that it was to remember people who fought in wars, “like Grandpa.” We talked a little bit about World War II, […]
Read MoreDell Gets Cute, With Backlash
Times are tough for makers of technology products. So tough, in fact, that Dell took a leap with the launch of “Della,” its new shopping site created especially for women. A leap backward, that is. The site, which was unveiled a few days ago to market its line of netbooks to female customers, created an instant […]
Read MoreMother’s Day Goes Social – And Socially Conscious
Brandweek ran an interesting feature recently about a M2Moms survey in which 73 percent of moms said they feel advertisers don’t really understand them. While it’s true marketers have lagged in recognizing the purchasing power and social clout of mothers, I feel many are listening to and reaching the so-called Power Moms, on their own digital turf. […]
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