social media

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social media • March 15, 2016

5 PR Tips For Working With Medium

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium, the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and […]

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social media • January 19, 2016

5 Steps To Good PR From Social Media Complaints

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics […]

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social media • December 3, 2015

Under The Influence: PR And Third-Party Endorsers

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand […]

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social media • July 30, 2015

5 Brands With Great PR On Instagram

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So […]

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social media • March 28, 2014

Why You Need To Hire A PR Firm Now

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a […]

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