social media

0
social media • March 28, 2014

Why You Need To Hire A PR Firm Now

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a […]

Read More
0
social media • March 21, 2014

Tips to Whip Your Business Blog Into Spring Shape!

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up […]

Read More
0
social media • March 18, 2014

Spring-Clean Your Tech PR Tool Kit

Though much of the nation’s weather belies it, spring starts March 20th. With it comes a good excuse to examine how your PR firm is doing “digital” and do some sprucing for the rest of the year. Start with these five tips. Define and declare. Everyone wants to jump on the tech PR bandwagon. If […]

Read More
1
social media • March 16, 2014

Whatever Happened To The Big Tech PR Launch?

Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and striking models who would help […]

Read More
0
social media • February 4, 2014

PR Agencies: Does Your Client’s Plan Include a Social Media Policy?

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social […]

Read More