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social media • February 4, 2014
PR Agencies: Does Your Client’s Plan Include a Social Media Policy?
We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social […]
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social media • November 18, 2013
How to Prevent A Social PR Backlash: Lessons From JP Morgan
Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]
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social media • May 1, 2013
PR Crisis Management Lessons From Behind The Headlines
Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts […]
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social media • April 10, 2013
Should PR Own Social Media?
The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget […]
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social media • March 7, 2013
How To Protect Your Digital Reputation
A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public […]
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