Olympics 2012: A Golden Moment for Twitter
Top prize for social sharing during Olympics 2012? Unquestionably, the gold should go to Twitter. It gave us a fresh crop of must-follow athletes, broke news about shattered records, and fostered social sharing over everything from Ryan Lochte’s hotness to Gabby Douglas’ hair. And there were lots of milestones. There was the unprecedented partnership between […]
Read MoreAre We Too Old To "Get" Social Media?
Cathryn Sloane’s recent post arguing that social media managers need to be 25 or younger was a bombshell. Not so much because of her youthful myopia; that’s not rare. Or even the (somewhat shaky) thesis that because her peer group grew up with social media and used it socially to start, they understand its business […]
Read MoreSCOTUS And What It Means When The Media Get It Wrong
Media mistakes happen all the time. Publicists joke about mangled names and massacred quotes, and even The New York Times – especially The New York Times – is regularly skewered over its errors and omissions. But occasionally media get it wrong in a big way, – an unforgivable, historically indelible, “Dewey Beats Truman” way. That’s […]
Read MorePR Techniques: How To Get ZMOT On Your Side
Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store […]
Read MorePR Move of the Week: Hillary Clinton (Hillz)
Hillary has become cool. That’s right, the Hillary Clinton who struggled through grueling Democratic primaries in 2008, only lose the ultimate prize to the maddeningly unruffled new guy, seems to be having the last laugh. And we thought Obama was the cool one. It started when two Hillary fans, PR specialists Stacy Lambe and Adam […]
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