Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically proven that being thankful is good for your health!) So with Thanksgiving right around the corner, we’re taking the opportunity to give thanks for the stuff happening out there that has earned some well-deserved good PR, all on its own.
History in the making. The nomination of Loretta Lynch for US Attorney General was a historic moment in a historic administration. Regardless of where you might fall on the political spectrum, it’s something to be thankful for when we cross milestones that not too long ago seemed just about impossible.
#Beawesometosomebody. This is the hashtag claimed by the hairstylist-to-celebrities who decided to start cutting the hair of homeless people on the streets of New York, for free. Thanks to a buddy taking photos and posting them online, the story went viral, and generated the kind of inspiring stories in top tier media most PR people only dream of. We had the opportunity recently to work with the pair, who is connected to one of our clients, and can attest that they’re the real deal, and the good PR was well deserved.
Laughs that LIVE ON. Could anyone not break a smile when the famous Car Talk brothers are on? The news that one of the brothers — known for his raucous laugh — died earlier this month reminds us that there’s always a place for laughter, levity, and stories about people (even under the guise of being about cars). And since archived versions of the shows continue to be syndicated nationwide every week, the laughter will never really die.
#AlexfromTarget. The phenomenon of the 15-year-old Target worker who became a Twitter celebrity overnight warrants a good deal of head scratching, and the story, unfortunately, has its darker side. But Alex’s family, which is getting outside help, has said it wants to find a way to do something good with the teenager’s sudden and unplanned fame. With so many instances of instant celebs using their fame for more selfish reasons, the family’s response is something to admire.
Volunteers who risk their lives. While alarming headlines about the Ebola outbreak loomed like dark clouds for a while, one aspect of the story highlighted a praiseworthy angle deserving (more) good PR: the doctors, nurses and other health care professionals who risk their lives to care for the sick. Doctors Without Borders remains an unsung hero of the crisis, and stories chronicling their work inspire gratitude in all of us.