Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will be read by a rarefied audience that ranges from senior executives to CEOs. Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts.
Cybersecurity is one of those categories. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis.
Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. It acts as a security dashboard for IT professionals who don’t have the time or the luxury of combing wirefeeds, multiple bug feeds or vendor sites to find out what’s new or how well it works.
Threat Level, a subsection of Wired, offers insight into the latest news and happenings related to hacking, cyber crimes and new methods to protect personal data online. PR pros will also enjoy the in-depth stories with an insider’s view on cyber attacks.
Looking for new research on tech and IT, while reporting on the latest threats and vulnerabilities in the cybersec space? ZDNet’s Zero Day covers that while providing technical in-depth pieces which professionals will appreciate.
Aimed for high-level security professionals, CSO offers content on security-related products and services to assist CSOs in the decision-making process. Their goal is to underscore the need for security personnel while building a high level of trust among chief security officers and tracking the tools and techniques they need to make smart decisions.
InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments.
Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It’s also a great source for breaking news with expert commentary.
SC Media gives info security professionals the in-depth business and technical information they need to tackle the countless security challenges they face and establish risk management and compliance postures that underpin business strategies. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics.
Founded by investigative reporter Brian Krebs, Krebs on Security provides content on day-to-day software and information technology, executing daily internet tasks and also good security practices. He also offers articles for not-so-savvy cyber pros by breaking down the latest cyber attacks and helping explain their impact.
Under the Industry Dive umbrella is Cybersecurity Dive. It provides in-depth journalism and insight into the most important news and trends shaping cybersecurity, like breaches, vulnerability, threats, and more.
Infosecurity Magazine has given readers over ten years of insight into the information security industry. It focuses on hot topics and trends, in-depth news analysis and opinion columns from industry experts. It’s also a great place for webinars and other free educational content!
Bleeping Computer aims to serve as a helpful resource for novice computer users to learn the basics of computer tech. It’s also a good forum for discussion of trends, tools, and hot topics.
TechRepublic serves as the ultimate professional resource and community for members of the IT sector, from CEOs, to IT professionals and everyone whose job requires making decisions about technology. It includes a family of virtual communities called republics, which organize editorial by job function, providing expert niche content, as well as peer-to-peer advice.
infoRisk Today covers topics in risk management, compliance, fraud, and information security. It provides credible, timely information that security leaders can use as they craft comprehensive information security strategies so critical in the industry.