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technology • December 29, 2020
PR Tips For Securing A TV Segment
In PR, broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live […]
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technology • December 8, 2020
Slack Tips And Tricks You May Not Know (But Desperately Need)
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. According to a recent TechCrunch article, the Salesforce COO says that the deal was worth the price because it lets Salesforce bring together […]
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technology • December 3, 2020
Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider
Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. It emphasizes the growing […]
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technology • November 19, 2020
What are LinkedIn Stories and How Can PR Pros Use Them?
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users, LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and […]
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technology • November 18, 2020
10 Tech Buzzwords PR Folk Should Avoid In 2021
Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. Tech culture […]
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