technology

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technology • July 20, 2020

PR Tips For Ad Tech Companies

Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]

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technology • July 14, 2020

Tech Tools Every PR Professional Needs To Succeed

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize […]

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technology • May 26, 2020

Top Retail Podcasts PR Pros Should Know

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason  They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time.  But with […]

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technology • May 20, 2020

A Guide To Top Apps For PR Pros

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients.   On average, mobile device users have about somewhere between 60 to 90 apps on a […]

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technology • April 17, 2020

10 Zoom Meeting Hacks You May Not Know

A month ago, how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates and host new business meetings, weekly calls with clients, and […]

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