technology

1
technology • February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay […]

Read More
0
technology • January 9, 2020

25 Ad Tech Journalists To Follow On Twitter

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]

Read More
0
technology • January 6, 2020

Top Cybersecurity Trends For PR In 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook, to the AMCA, Georgia Tech and more — each shows that no […]

Read More
1
technology • September 18, 2019

Can A PR Plan Succeed Too Well?

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay […]

Read More
0
technology • April 5, 2018

6 Common PR Mistakes Made By Startups

We love working with tech startups, especially those with a few years (and a round or two of financing) behind them, and who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference. As I’ve […]

Read More