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technology • January 9, 2020
25 Ad Tech Journalists To Follow On Twitter
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]
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technology • January 6, 2020
Top Cybersecurity Trends For PR In 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook, to the AMCA, Georgia Tech and more — each shows that no […]
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technology • September 18, 2019
Can A PR Plan Succeed Too Well?
It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay […]
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technology • April 5, 2018
6 Common PR Mistakes Made By Startups
We love working with tech startups, especially those with a few years (and a round or two of financing) behind them, and who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference. As I’ve […]
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technology • December 20, 2016
What’s New In B2B Tech PR For 2017
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show), those of us who toil in B2B tech public relations will be looking for 2017 trends to take advantage of industry moves and stake out positions for clients. As we get ready for the new year, we’ve interviewed some […]
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