technology

technology • September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering. […]

technology • March 21, 2014

Tips to Whip Your Business Blog Into Spring Shape!

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up […]

technology • March 18, 2014

Spring-Clean Your Tech PR Tool Kit

Though much of the nation’s weather belies it, spring starts March 20th. With it comes a good excuse to examine how your PR firm is doing “digital” and do some sprucing for the rest of the year. Start with these five tips. Define and declare. Everyone wants to jump on the tech PR bandwagon. If […]

technology • September 26, 2012

Words To Avoid For PR Pros And Princess Bride Fans

Although I’m a grammar and word usage nerd, I rarely blog about it, mainly because others do it so well, and for PR pros, the frequency of reminders can be tedious. Yes, certain incorrect, trite, or pompous words are irresistible complaint fodder: my personal dreads are “hone in” for “home in” or anything with “utilize” […]

technology • January 10, 2012

Is CES On The Way Out?

When Microsoft announced that the 2012 Consumer Electronics Show would be its last, the news unleashed a spate of predictions about the largest technology conference on earth. Is CES in decline? Could the show that attracts 130,000 attendees, including most of the biggest names in tech, actually disappear? (Anyone else remember COMDEX?) Columnists like Troy […]