Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan.
Twitter- There was a time when Twitter was a social media “consideration.” No more! Brands are reckoning with its power every day, as are political candidates: How else would #horsesandbayonets be the top trending topic? Twitter allows companies to share news at a viral rate, as well as communicate with followers in real time. The creation and maintenance of a twitter presence is one of the simplest ways to set a new client up in the digital space. Additionally, the limited-character format forces clients to be creative and selective in what they share, providing them an opportunity to think differently.
Facebook- Easily the most widely used social media platform in the world, Facebook is another integral part of a new client’s social media strategy; “friending” is not just a social pastime! The same sharing of information we enjoy on a personal level carries into Facebook on a professional level, and since pretty much everyone is on Facebook; it’s one of the easiest ways to connect with potential customers. Additionally, apps and advertising have made it easier than ever to position new clients in the most successful way.
Blogging- Although blogging is arguably one of the more time-consuming elements of a social media strategy, it’s also a powerful way to showcase your client’s expertise in their industry. By creating highly credible content that’s interactive and shareable, your client is not only using a new platform to reach interested audiences, but extending into new audiences thanks to sharing, endorsements and guest blogs.
LinkedIn- LinkedIn is essential for any professional; so it makes sense for a company to have a LinkedIn presence as well! LinkedIn helps people understand what your company is about, and can even provide insight into your company culture. Viewers can see past and present employees, as well as job openings, recommendations and more. LinkedIn is a great way to present your client to the business community and will also help them internally as a recruitment tool.
These are just a few elements, but there are a variety of other networks that can be included in your new client’s social media strategy; just make sure the medium matches your client’s specialty. What other elements do you consider to be “must-haves”? Leave it in our comments!