Having been on both agency and client side for some years now I found this post to be over the top cynical and disagree with much of your takeaways. Here is my take…
When a client says: Don’t spend too much time on it.
What they really mean is: This isn’t a priority. Keep top of mind what we’ve discussed as most important and spend time/effort on that.
When a client says: I’m confused.
What they really mean is: We talked about this and are not in alignment on where you’re going with it.
When a client says: We’re looking for an agency to grow with us.
What they really mean is: We want someone commited to help us grow an account that is in need of help. Are you committed long-term?
When a client says: This is a great opportunity for you.
What they really mean is: This “may be” a test, but it’s also an area where there is a lot of room for win’s.
When a client says: I’m looking for a flexible team.
What they may mean is: I need a team where people can quickly tag team to best meet our needs.
When a client says: There’s no budget for this.
What they really mean is: This may not be a priority for us. We should talk about what is.
When a client says: We’re happy to reward great work.
What they really mean is: If you take care of us, we’ll take care of you both monetarily and in nurturing a closer working relationship.
When a client says: Put on your creative hat.
What they mean is: We want something new, different, unique that’s beyond what’s already been done.